In the world of cryptocurrencies, consisting of trading and underlying blockchain systems and numeric algorithms, there lies an enchanting truth: a celebrity’s post has the power to change the trajectory of the market. This rang true as Snoop Dogg’s tweet sent shockwaves across the meme coin industry on April 26, 2025. This event was an emblem of the changeable nature of public attention in the realm of digital assets.
Crypto Sphere’s Gossip: The Snoop Effect
A tweet issued by AltcoinGordon at 10:15 AM UTC read, “Snoop knows! Although the phrase suggested some level of acknowledgment, Snoop Dogg‘s relevance in pop culture is unparalleled”. The post went viral and made its way to the crypto space, garnering immense speculation and interest. Tweets like these during such a chaotic atmosphere are indicative of wider bolstering and, in this case, potential endorsement, known to cause massive string shifts, especially in the random world of altcoins and meme tokens.
Meme Coin Mania: Dogecoin and Shiba Inu React to Snoop Dogg
Celebratory endorsements tend to, at least in the short term, impact price and volume figures. Snoop Dogg’s ‘tweet’ mentioning Dogecoin had a 3.5% uplift on DOGE within the first hour of its circulation. Trading volume for the meme coin hit an extreme of 1.2 billion DOGE changing hands within 12 hours, which is outrageous in the context of DOGE trade, roughly an 18% increase.
His endorsement and Snoop’s social media actions created a surge in DOGEhodler’s engagements so abruptly that it can be said the market dynamics have permanently shifted. Volume pressures alongside price changes reveal the existence of a market where celebrity activities are influencing the currency. On-chain analysis from Glassnode showed a 9% increase in DOGE wallet activity, capturing 10% of the previously observed stagnant activity levels for the meme currency.
Trading the Hype: Opportunities and Risks
Snoop Dogg’s tweet serves as an example of a short-term trading opportunity, as well as the risks accompanying meme coin volatility. Post-tweet, the DOGE/USDT pair on Binance saw an astonishing 18% surge in its 24-hour trading volume to $850 million. The retail rush, propelled by fear of missing out (FOMO), created a scalping opportunity for fast-acting traders who are willing to enter long positions near the $0.1450 level with tight stop losses. Nevertheless, historical data from CoinGecko reminds us these pumps are short-lived, illustrating an average 5% pullback within 48 hours of similar celebrity-triggered events in the past.
Altcoin Echoes: The More Subtle Ascent of Shiba Inu
Although Dogecoin’s response was the largest , other meme coins moved together in a less pronounced manner. The other famous meme coin, Shiba Inu (SHIB), also responded to this tweet by increasing its price on KuCoin by 2.8%, albeit its price was up only for a few hours.
Its volume was also muted, increasing 10% to $320 million. It indicates that a subset of the meme coins can also reap the benefits from market pumps due to celebrity shilling, but to a much lesser degree. Santiment social sentiment data also tracked Snoop Dogg’s tweet’s influence on meme coin activity and demonstrated a 12% increase in social media conversations around the terms ‘Snoop Dogg crypto’ and ‘DOGE pump’ within several hours of the occurrence.
AI’s Resolute Growth: A Distinct Market Influencer
Snoop Dogg’s tweet did not have any impact on AI-related crypto tokens, including Fetch.ai (FET), unlike the hype centered around the meme coins. FET, which is a project based on the artificial intelligence fields of blockchain technology, continues to see a positive increase in value, experiencing a steady rise of 1.8%, but the price increase was driven by general AI optimism instead of hype.
This underscores the difference in the movements of the market—while meme coins are driven by social discourse and hype, AI tokens tend to rely on tangible technological advancements and industry developments.
Navigating the Volatility: Technical Signals
Trades on Binance showed unmistakable signs of buying pressure during the first 24 hours following the Snoop Dogg tweet. As observed on TradingView, overbought levels were reached on RSI (4) with 68 shown after crossover MACD put in a bullish crossover and confirmed thrusting shorts on the intraday.
Riding the wave of meme coins with the help of technical indicators can often increase chances of success. In this case, the indicators were useful.
Conclusion: Meme Coins Show Unprecedented Celebrity Influence
Verification of Snoop Dogg’s tweet highlights the increasing power placed in the hands of the celebrity—often short-lived. Meme coins are especially vulnerable to public perception, causing the volatility. What can be deemed an endorsement can have its own set of problems. The public assets twilight zone of super shorts and longs is only enabled by the reliance on social indicators.
