The 29 to 44-year-old demographic in the USA is discussed in a report that details a survey conducted in February 2025 with approximately 1,185 participants as part of their study on “Millennial Shopping Habits.” As a section pertaining to ownership of cryptocurrency specifically mentioned, more than half (53%) of all millennials surveyed stated that they owned cryptocurrency. This study did not include historical comparisons for the crypto data, although it did compare shopping data from the years 2022 and 2019.
Ownership by Age
The report breaks down crypto ownership among millennials and compares it by regions and age groups. Over half (55%) of individuals below the age of 40 claimed to be crypto owners. As for the individuals aged 39 to 44, only 45% claimed to be owners, with 10% unaware of ownership entirely.
Ownership by Gender
Gender disparities are prominent among respondents with crypto ownership. 66% of men stated that they own crypto as compared to only 45% of women. Whereas 30% of men do not own Rhote but are aware, 45% of women do not own it and are unaware. A total of 4% of men and 10% of women stated that they are completely unaware.
Crypto Use Cases
The use of AI and cryptocurrencies is on the rise. Online shopping assistants powered by AI are being utilized by 54% of users. Cryptos are now purchased as goods, used as payment, and used as a means of saving and investing.
Spending Habits
Of the millennials surveyed, 8% claimed to use cryptocurrency as a method of payment “whenever possible.” Looking at all crypto owners, this means that 15% of owners aged 29 to 44 use crypto frequently. Approximately 20% of millennial crypto holders never use it to shop (11% of respondents). Crypto is used as a means of payment for goods and services “from time to time” by almost two-thirds (64%).
Crypto Purchase Frequency
Millennial crypto owners with retail purchase activity during the previous 12 months are reported to be 62%. They made between one and five retail purchases via crypto in the year preceding the survey. Last year just 4% of participants reported making over 10 purchases.
42% of participants claimed to have made a purchase paying with crypto. One in five American millennials reported making more than six purchases in the past year, which signifies increased adoption.
Comparison of the Adoption of Crypto and AI Technologies
The share of millennials using AI for shopping and owning cryptocurrencies is nearly identical (54% and 53%, respectively). It indicates similar adoption levels into their lifestyles for the two technologies.
Other Shopping Trends
In addition to the use of crypto, the report highlights other behaviors. More than half of the surveyed millennials stated that they would consider switching brands if a discount of 20% or higher is offered. Compared to the 2022 survey, millennials prefer gifts and free trials to discounts.
By 2025, Millennials have increased in-store browsing and purchasing relative to 2022 and 2019, although e-commerce remains the lead shopping channel. The use of desktop computers for online shopping is on the decline. On Amazon, choices are influenced to a greater extent by recommendations and the tops of the pages. TikTok is more relied on by women than men for ordering advertisement endorsements.
Other Reports: Bankrate
In a Bankrate survey of 2021, millennials were reported as the most confident to invest; hence, they were the primary drivers of crypto adoption. It was noted that many entrepreneurs and developers for crypto systems reportedly belong to Gen Y.
Other Reports: Statista
A cited Statista report confirms millennials are the most crypto-immersed generation to date, referencing data from Upper and Lower America as well as Europe.
Other Reports: CryptoQuant
A CryptoQuant study earlier in 2025 identified a slightly different core age group—people 25-34 years old (younger Millennials, older Gen Z). This age group is said to constitute 35% of all crypto investors and users. This indicates a potential demographic shift towards younger adopters leading the trend.
