In a bid to bring cutting-edge technology within reach of more Filipino households, Haier Philippines, in partnership with retail giant Abenson, launched its new line of 4K Mini LED TVs at an exclusive event in Manila. Priced from just PHP 44,999, these TVs promise cinema-level viewing, advanced smart features, and eye-comfort technology designed specifically for today’s connected lifestyles.
True Colour, True Comfort: The Technology Behind the TVs
Haier’s new Mini LED TVs come equipped with True Colour Pro technology, delivering superior colour accuracy and ultra-fine contrast thanks to precision mini LED backlighting. Paired with 4K HDR resolution and Dolby Vision, these sets promise crystal-clear, vibrant visuals. Dolby Atmos and KEF’s 2.1 speaker system enhance the audio experience, making movie nights and gaming marathons more immersive than ever.
Gamers, meanwhile, will appreciate Game Mode Pro, which ensures responsive, low-latency gameplay with MEMC technology for smoother motion. Voice-activated controls and an AI-powered user interface built on Google TV OS let users navigate and control their viewing experience seamlessly, making these TVs true hubs for smart home living.
Importantly, the displays carry TÜV Rheinland’s Low Blue Light certification, meaning they reduce eye strain without compromising colour fidelity, a key feature for families who spend long hours watching, gaming, or working from home.
Haier and Abenson’s Shared Vision for Smarter Living
“This launch isn’t just about unveiling a new television,” said Angeli Patricio, Senior Marketing Manager of Haier Philippines. “We’re presenting a smarter way of living.”
Echoing her sentiments, Abenson’s Marketing Head, Apple Ma, emphasised Abenson’s commitment to delivering products that help Filipino families elevate their entertainment experiences. “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms,” she noted, highlighting the partnership’s goal of making high-quality technology accessible to more households.
The launch event also saw the attendance of Haier Philippines CEO and President Xuhong Yan and Abenson’s Joy De Leon, who reaffirmed their organizations’ dedication to transforming Filipino homes with innovative technology.
Stars Share Their Experience
The event featured special appearances by Filipino music icon Chito Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia Gomez. Each shared personal stories about how Haier’s Mini LED TVs fit seamlessly into their lives, from immersive gaming and cinematic binge-watching to smart home control, all underscoring the TV’s versatility, style, and performance.
Meanwhile, GIZGUIDE’s own Peter Jan “PJ” Icogo shared his first impressions: “I was personally impressed with its comfortable-in-the-eye Mini LED technology, vibrant and rich colours with extra crisp resolution, AI-powered UI, KEF 2.1 speaker system, Dolby integration, and intuitive controls,” he said, praising the TVs’ combination of design and functionality.
Key Specs and Features to Know
Haier’s Mini LED TVs will be available in 55, 65, 75, 80, and 85-inch screen sizes, though pricing has so far been revealed only for the 65-inch (PHP 44,999) and 75-inch (PHP 60,999) models. Key features include advanced Mini LED panels with HDR 10 and Dolby Vision support, HDMI 2.1 for next-gen gaming, and a solar-powered remote. The AI-powered Google TV OS brings personalised recommendations and easy access to streaming apps.
For those worried about prolonged viewing, the TÜV Rheinland-certified low blue light technology ensures more comfortable extended sessions without sacrificing image quality.
Special Launch Offers Sweeten the Deal
To celebrate the launch, Haier and Abenson are offering early buyers a PHP 12,000 introductory discount, a free coffee maker, free delivery within Mega Manila, and a complimentary fixed bracket with installation together worth PHP 5,998.
A Commitment to Innovation
In his closing remarks, Mr. Xuhong Yan emphasised Haier’s dedication to building smarter, more connected homes for Filipinos. “This launch is just the beginning,” he said. “We are building a smarter, brighter future, one home at a time.”
With these new Mini LED TVs, Haier and Abenson aren’t just bringing high-end features to more living rooms; they’re setting a new standard for what Filipino families can expect from their home entertainment systems.
