The Esports World Cup Foundation (EWCF) has officially announced that smartphone brand HONOR will once again serve as the Official Smartphone Partner for the Esports World Cup 2025. This renewed collaboration builds upon the success of their inaugural partnership last year, solidifying HONOR’s commitment to the burgeoning mobile esports scene. The continuation of this alliance underscores the growing importance of dedicated hardware in competitive mobile gaming and the strategic alignment between technology brands and major esports events.
Powering Premier Mobile Esports Titles
As part of this renewed agreement, players competing in the Esports World Cup’s mobile esports competitions will utilize the HONOR Magic7 Pro smartphone. This includes high-profile events for popular titles such as Honor of Kings (HoK), PUBG: Mobile, Mobile Legends: Bang Bang, and Free Fire. The selection of a specific device for these tournaments ensures a standardized and optimized playing field for professional competitors, highlighting the critical role that device performance plays in high-stakes mobile esports.
AI-Enabled Technology to Boost Performance
A key aspect of this new partnership is the integration of HONOR’s advanced AI-enabled technology to optimize the performance of the devices used by players. According to a release from the EWCF, this AI integration will enhance various aspects of the smartphone’s functionality, ranging from graphics rendering to system efficiency and crucial power management. Such technological advancements are designed to provide competitive gamers with a superior and consistent experience, pushing the boundaries of what is possible in mobile esports performance.
HONOR’s Deep Roots in Gaming and Esports
Originally a subsidiary of Huawei, the HONOR smartphone brand was acquired in 2020 by Shenzhen Zhixin New Information Technology, an enterprise controlled by the Shenzhen Government. Beyond smartphones, the company is also recognized for developing PCs, tablet computers, wearable devices, and mobile device software. HONOR has cultivated a long-standing and significant presence within the gaming and esports industry, particularly thriving in markets where mobile esports enjoys immense popularity, such as China. This commitment was further demonstrated by its late 2024 partnership with HoK esports player Yinuo for the launch of the new Honor GT phone line.
A Growing Roster of Global Partners for EWC
HONOR’s announcement as the latest partner comes just ahead of the Esports World Cup’s commencement next week. The event continues to attract robust support from a diverse array of global brands, underscoring the increasing commercial appeal and mainstream recognition of esports. The impressive list of partners includes major players such as Pepsico, Lenovo Legion, Saudi Telecom Company (stc Group), Amazon Ads, OBSBOT, and Sony, among others. This strong corporate backing highlights the significant investment and confidence major brands are placing in the global esports ecosystem.
HONOR’s Dedication to Elevating the Gaming Experience
Dr. Rui Guo, Group CMO of HONOR Device Co., Ltd, expressed the company’s enthusiasm for the renewed partnership. He commented, “HONOR is very pleased to join forces with the Esports World Cup and provide the official smartphone for its mobile competitions.” Dr. Guo further emphasized HONOR’s brand philosophy, stating, “As a brand dedicated to its consumers, HONOR strives to offer products that provide a superior experience and elevated performance, particularly among gamers. Our technology enables players to push their limits and achieve new heights in their gaming journey.” This statement reinforces HONOR’s commitment to empowering gamers through cutting-edge technology.
The Future of Mobile Esports and Strategic Alliances
The continuation of the HONOR and Esports World Cup partnership signals a clear trajectory for the future of mobile esports, where performance-optimized devices and strategic brand alliances will play an even more critical role. As mobile gaming continues its rapid ascent in popularity and competitiveness globally, the collaboration between hardware manufacturers and major tournament organizers becomes essential for pushing the boundaries of player experience and competitive integrity. This alliance not only benefits the players but also solidifies the commercial viability and mainstream appeal of mobile esports on the global stage.
