The collaboration between Kendrick Lamar and SZA that released the music video “Luther” has added an extra layer of buzz to their collaboration. While the video has received claims for its creative direction, it has also sparked debates among fans due to the animosity with Drake.
“Luther” Rules: Seven-Week Chart Dominance
Before examining the plot twist with the director, let us mourn for the great success of “Luther.” This piece of art easily dominated the Billboard Hot 100 list for seven weeks and counting, further stamping its success with Lamar and SZA.
The Director’s Background: Karena Evans and Her Work with Drake
The music video “Luther” has been directed by Karena Evans, who hails from Toronto and she is famous for her artistry within storytelling. Also, Evans is famously known for directing multiple music videos of Drake’s hit songs “God’s Plan,” “I’m Upset,” “In My Feelings,” and “Nice For What.” This connection with Drake has raised question marks over fans and what this directorial decision makes them think.
Fan Speculation: An Intentional Work or Collaborative Art?
The article asks the guiding question, “But are fans correct in this comparison and in assuming this is automatically a shot?” It accepts the fans’ creativity in attempting to reason framing decisions within the context of a feud between Drake and Kendrick Lamar but warns of rational oversimplification.
Evans’s Versatile Work: Outside the Bounds of the 6ix God
The article highlights Evans as a director with achievements that go beyond her direct involvement with Drake. In fact, she has also made quite the name for herself with the TDE crew, the label home of Kendrick Lamar, as she directed the music videos for SZA’s ‘Garden (Say It Like Dat)’, Jay Rock’s ‘Tap Out,’ and SiR’s ‘D’Evils.’ This range of work indicates that her joining the ‘Luther’ video project was simply taking on an artistic challenge stemming from her work with both of the stars.
Concentrating on the Piece: “Luther” as Art Without Context
The article suggests that the “Luther” music video’s core problem is that people are forgetting about the artistry of the work itself. It argues that the video manages to capture the soul of the song and present it in a form that can be considered cinematographically beautiful and the feeling it evokes.
The Bigger Picture: The Analysis of Rivalry in Music
The author hopes that the milestones achieved through “Luther” and Drake’s “NOKIA” will make fans learn to cherish the music beyond the artist rivalry perspective. I further reflect on the tour featuring Kendrick Lamar and SZA as a date fans should look forward to revelling in their Muses.
The Art, Industry, and Fandom Matrix
The “Luther” music video’s case study demonstrates the interconnection of art, industry, and fandom. In regard to the fan speculation, while their dedication and devotion are a driving force, the context of collaboration and multiple factors is broader than what is presented. The success attained by “Luther” and the tour offer compelling evidence for the ability of music to rise above disputes and controversy.
