Apple’s New AirTag Feature Poised to Transform Business Events and Travel Logistics

Apple’s New AirTag Feature Poised to Transform Business Events and Travel Logistics

Since they came out in 2021, Apple’s compact AirTag trackers have quietly assisted countless travelers. Now, a significant update promises to make them much more useful for business event professionals balancing complicated logistics. With Apple’s Share Item Location feature that was released on November 11, users can now share live coordinate tracking with other users…

Apple Leads as World’s Most Valuable Brand in 2025 Ranking

Apple Leads as World’s Most Valuable Brand in 2025 Ranking

Apple has been named the world’s most valuable brand, according to Kantar’s latest global BrandZ ranking for 2025. The technology giant achieved a total brand value of $1.3 trillion, representing a significant increase of 28% compared to its value in 2024. This valuation places Apple at the top of the global list and accounts for…

Tech Giants Face a Turning Point as Google, Meta, and Apple Confront Their Own Obsolescence

Tech Giants Face a Turning Point as Google, Meta, and Apple Confront Their Own Obsolescence

Big Tech’s Icons May Not Last Forever Once untouchable, Silicon Valley’s most iconic products are beginning to show signs of wear. At recent antitrust trials, executives from Meta, Google, and Apple offered rare and candid admissions: the services and devices that built their empires may be losing their grip on users. In courtrooms that typically…

Apple's Thought-Controlled iPhone Tech Sparks Excitement and Privacy Fears

Apple’s Thought-Controlled iPhone Tech Sparks Excitement and Privacy Fears

Apple is venturing into territory previously confined to the realm of science fiction, announcing a partnership with New York-based startup Synchron that aims to allow users to control iPhones, iPads, and even the Vision Pro headset using only their thoughts. This ambitious goal is particularly focused on providing enhanced accessibility for individuals with restricted mobility.…

Apple iPhone 17 Series Could See Price Increase, Reports Suggest

Apple iPhone 17 Series Could See Price Increase, Reports Suggest

Apple’s forthcoming iPhone lineup, the iPhone 17 series, may potentially be priced higher than the current iPhone 16 series. The new series is expected to launch in September. Updated designs and enhanced functionalities are cited as potential factors for this anticipated price increase. While recent trade tensions between the United States and China were initially…

Apple Executive Speculates iPhone Could Become Obsolete in 10 Years

Apple Executive Speculates iPhone Could Become Obsolete in 10 Years

Emerging technologies in artificial intelligence could bring the iPhone’s prominence to an end within the next decade, as per MacRumors. This perspective arrives from an Apple executive suggesting speculations concerning the flagship product in the face of rapidly changing technology. Future of the Smartphone Eddy Cue, Apple’s Senior Vice President of Internet Software and Services,…