Samsung’s New “A Real Upgrade” Campaign In the fiercely competitive world of consumer electronics, companies often resort to direct and provocative advertising to distinguish themselves from their rivals. Samsung has once again leaned into this strategy with its new campaign, “A Real Upgrade,” which is explicitly aimed at its biggest competitor, Apple. The ad is…
UK Steps Back from Apple Encryption Clash The UK government has dropped its demand for Apple to create a “backdoor” to access encrypted data belonging to American customers, following months of negotiations. The move was revealed by US director of national intelligence Tulsi Gabbard, who said the UK had dropped its insistence on backdoor access.…
New Health Data Program: Convenience Meets Controversy The Trump administration is launching a new program allowing Americans to share personal health data across medical systems and private tech apps. Officials state this initiative will simplify health record access and enhance wellness monitoring. Over 60 companies, including Google, Amazon, Apple, UnitedHealth Group, and CVS Health, have…
The Surge in Global Digital Currency Adoption A recent joint poll by Reown and YouGov highlights a significant spike in global digital currency adoption rates, identifying key drivers behind this surge. The survey, which queried 1,000 respondents in the U.K. and U.S. on their digital asset preferences, revealed that 34% of respondents confirm interactions with…
The VR Dream Revisited: Why 2025 Feels Different Virtual reality (VR) was once hyped as the next frontier in entertainment, especially with the 2016 launch of the Oculus Rift. Yet nearly a decade later, mass adoption remains elusive. But 2025 may be the tipping point. Meta is reportedly working with major studios like Disney and…
Apple is facing a class action lawsuit over a cryptocurrency scam app that reportedly defrauded users of tens of thousands of dollars, raising new questions about the tech giant’s longstanding claims of App Store security. The app, known as Swiftcrypt, is at the centre of the case, which accuses Apple of negligence for allowing the…
Apple is under legal fire once again this time over its role in allegedly facilitating cryptocurrency fraud via its tightly controlled App Store. A newly filed lawsuit in California claims that the tech giant should be held accountable for hosting a scam app that defrauded a user of $80,000 worth of digital assets, undermining Apple’s…
Apple is exploring the use of generative artificial intelligence (AI) to accelerate the development of its custom-designed semiconductors, according to Johny Srouji, the company’s senior vice president of hardware technologies. Srouji’s remarks were made last month during a private speech in Belgium, where he received an award from Imec, an influential semiconductor research organisation that…
From underwhelming AI unveilings by one of tech’s biggest players to meaningful product upgrades and a clear shift in small business sentiment, this week’s business technology news shows a market in motion where AI is both a challenge and an opportunity. Here’s what you need to know. Apple’s AI Ambitions Fall Flat at WWDC Apple’s…
Apple has officially added the iPhone XS to its list of “vintage” products, marking the end of a chapter for a once-flagship device. The move comes just six months after the larger iPhone XS Max received the same classification. According to Apple, a product is deemed vintage when it has been more than five years…
