Apple Eyes AI to Help Design Custom Chips, Says Senior Executive

Apple Eyes AI to Help Design Custom Chips, Says Senior Executive

Apple is exploring the use of generative artificial intelligence (AI) to accelerate the development of its custom-designed semiconductors, according to Johny Srouji, the company’s senior vice president of hardware technologies. Srouji’s remarks were made last month during a private speech in Belgium, where he received an award from Imec, an influential semiconductor research organisation that…