Netflix Unveils GenAI Search and Vertical Feed to Revolutionize Content Discovery

Netflix Unveils GenAI Search and Vertical Feed to Revolutionize Content Discovery

Netflix Brings Conversational AI to Content Search Netflix is taking a bold leap forward in personalized streaming with the launch of a new generative AI-powered search tool. The feature, now available in beta for a select group of iOS users, lets viewers find content using natural language like “scary, but not too scary” or “a feel-good…