Netflix has announced a significant shift in its production strategy, revealing for the first time its use of generative artificial intelligence (AI) for visual effects in an original TV show. The streaming giant’s co-chief executive, Ted Sarandos, confirmed that AI-generated footage was incorporated into “The Eternaut,” an Argentine science fiction series. This adoption of AI…
Netflix Brings Conversational AI to Content Search Netflix is taking a bold leap forward in personalized streaming with the launch of a new generative AI-powered search tool. The feature, now available in beta for a select group of iOS users, lets viewers find content using natural language like “scary, but not too scary” or “a feel-good…
The primary focus shifted with Netflix’s co-CEOs Ted Sarandos and Greg Peters announcing the streaming giant’s results for Q1 of 2025. For years, Netflix was defined by a subscriber story. Now, the management is telling a monetization story. That shift appeared to resonate with Wall Street. Analyst’s Perspective: New Revenue Expectations Are Bullish Most analysts…
