AI Chatbots Disrupt SEO, Forcing Marketers Into a New Digital Playbook
Over the years, marketers have used search engine optimization (SEO) techniques to enhance website traffic, brand visibility, and sales. Now, with the launch of generative AI chatbots, like ChatGPT and Google’s Gemini, the world of digital marketing is undergoing rapid changes. These AI tools are altering the information-seeking landscape and marketers are struggling to stay…
