The Business of Wellness: A $1.1 Trillion Opportunity Beckons
Circana, a market research and tech firm, published a report revealing that health-conscious consumers in the U.S. spend well over $1.1 trillion. This astonishing figure highlights the ever-growing importance of wellness trends economically, as well as brands seeking to meet this growing demand. A Holistic Approach: Beyond Exercise and Nutrition The report emphasizes that wellness…