MONTREAL — BCE Inc., which owns Bell Canada, is launching a brand specializing in technology services known as Ateko. This new brand serves as a unifying umbrella for three tech companies recently acquired by Bell—FX Innovation, HGC Technologies, and CloudKettle—and moves to integrate the operations and offerings of these acquired entities under a single, cohesive identity within Bell. The announcement made on May 6, 2025, underscores Bell’s strategy to increase its market share in tech services.
Ateko’s Consolidated Operations for Public and Private Business Sectors
According to the company, Ateko’s merger makes it possible to service clients from various sectors, including telecommunications, media, advanced technologies, and government services such as utilities and finance. This wide sectoral focus illustrates Ateko’s desire to extend its technology solutions services to a broader spectrum of private and governmental organizations, drawing from the expertise of the merged companies as well as Bell’s supporting infrastructure.
Using AI to Transform Business Operations
Mirko Bibic, president and CEO of Bell Canada, noted how Ateko will be able to help small businesses assist them. Bibic said Ateko will enable businesses to optimize workflows, reduce spending, and increase productivity. One of the key technologies cited for bringing about these benefits is artificial intelligence (AI). These comments by Bibic reinforce the position of AI as a major component of Ateko’s service offerings aimed at providing clients with real improvement in operations.
The Strategic Shift of Bell
In the past years, Bibic has provided constant focus on the strategic direction and identity change he wants for Bell to pursue. The goal is to move away from business and market perceptions as a telecommunications company towards being recognized as a digital media and technology services business. The introduction of Ateko, which incorporates acquired technology competencies and specializes in providing advanced services like those utilizing AI, is a direct response to this strategic shift, signaling intent to expand and diversify from core telecom business services.
Aiming for a $1 Billion Business
John Watson, president of Bell’s Business Markets, AI, and Ateko, explained the marketing rationale for the new brand’s place in the overall business strategy. “Ateko is foundational in Bell’s goal of building a $1 billion tech services business,” Watson said. This specific value demonstrates the magnitude of Bell’s focus in the technology services industry and places Ateko as a key component in attaining that considerable growth target.
Ateko will be described as an ‘end-to-end solutions integrator and operator.’
As stated by Bell, this means that Ateko will act as an “end-to-end solutions integrator and operator.” This means that Ateko will be responsible for the technology integration processes for the clients from implementation to operations. The company underscored that Ateko will be supported by Bell’s existing aerated infrastructure and resources, such as its fiber and 5G networks, thus using the parent’s scale to assist in meeting service delivery demands. The integration of Bell’s network assets is likely to enhance Ateko’s competitive edge in the technology services sector.
The Canadian Press reported the launch of Ateko for the first time on May 6, 2025. One of the companies under consideration in this narrative is BCE Inc., which trades on the TSX with the ticker (TSX:BCE). The head office of BCE Inc. is based in Montreal, which is also the origin of the announcement. The consolidation of FX Innovation, HGC Technologies, and CloudKettle into one Ateko brand is a strategic initiative of Bell Canada aimed at deepening their market penetration and attaining substantial expansion in the technology services industry, utilizing cutting-edge tools like AI to provide services to a diverse cross-section of businesses.
