Welcome to “Samsung AI Home”—Samsung’s Expansion of Smart Appliances.
Samsung’s AI Home Vision
Looking ahead, Samsung Electronics has shared their vision for the integration of AI technology within domestic appliances such as washing machines, fridges, and microwaves during the announcement for their 2025 product goal. The incorporation of many AI features and large interactive displays makes these appliances indispensable in the modern home.
“As we move into the future of custom technology, clients can expect powerful AI technology focused on making appliances efficient, user-friendly, and responsive to clients’ requirements.”
Samsung focused on dual upgrade features for domestic appliances where the clients control the devices remotely and AI anticipates their requirements, thus allowing for more time to be saved.
The First Bespoke AI Unit
Samsung’s refrigerator range products will utilize AI to change the cooling style based on the temperature provided.
Samsung’s 2025 vision included expanding their range of products with additional features leveraging AI innovation. These span across microwaves, washing machines, mobile storage, and kitchen products.
The 2025 AI Appliance Lineup
The 2025 lineup of products has all devices designed with AI alongside smart controls.
Korea’s ‘Bespoke AI Combo,’ a washing and drying combo: a dryer and washer with the largest capacity in Korea. The purpose of the said appliance is to facilitate the undertaking of laundry—presumably employing AI technology to optimize the washing and drying processes in a way that minimizes damage to the fabric.
Bespoke AI Jet Stick Vacuum Cleaner featuring world-class 400W suction power: This vacuum cleaner likely uses AI for cleaning path navigation, dirt detection, and power adjustment appropriate for optimal cleaning.
Bespoke AI Steam Robot Vacuum Cleaner with patented motor technology with more than double the suction: This robot vacuum cleaner probably employs AI for high-efficiency navigation, avoiding obstacles, and cleaning.
The Screen Revolution: Enhanced AI Accessibility
Highlighting this year’s new product line is the heightening of screen integration. Samsung is greatly expanding the scope of devices with touchscreens Samsung offers. This goes beyond the previously existing Family Hub refrigerators and washer-dryer combos to cover general-purpose fridges, washing machines, dryers, induction cookers, and ovens. Its goal is to improve and simplify user interaction with AI features embedded in home appliances.
Voice ID: Customized Identification and Control System
Samsung, too, is launching “Voice ID,” which enables appliances to identify and differentiate the voices of specific family members. With this technology, users can receive tailored information and services as well as aids through voice commands. For instance, a user may ask the refrigerator to check their scheduled appointments. Users can even employ the “Find My Phone” function through voice commands.
Protecting the AI Home: Enhancing Security
Understanding the safety concerns for the connected home, Samsung took the initiative to improve its security infrastructure. The previous restricted blockchain-based security technology, Knox Matrix, will now be extended to all Wi-Fi appliances within the home. Previously exclusive to Family Hub, Knox Matrix offers strong security by allowing devices to monitor each other’s security status and take actions such as shutting down a device if external threats are suspected.
Hardware Security: Sensitive Data and Information Protected by Knox Bolt
In addition, Samsung has announced Knox Bolt, a technology that secures sensitive personal information like passwords and authentication credentials in dedicated hardware security chips. Specifically, for the first time this year, screen-mounted home appliances and robot vacuum cleaners are employing this method, which is a step away from relying on cloud servers.
Samsung’s Commitment to Innovation
Moon Jong-seung, head of the development team (vice president) of the home appliance business division, narrated how deeply Samsung is committed to addressing problems in day-to-day life through inventions. Samsung strives to develop life-changing products using cutting-edge technology. “We are discovering meaningful ideas with the single mind to solve troublesome, difficult, and complex problems,” he remarked.
Continuity-Focused Leadership Transition
Moon Jong-seung, in response to the leadership void caused by the unanticipated death of Vice Chairman Han Jong-hee, has said the company is focused on… He quoted, “All executives and employees are working hard on innovation and trying to lead to results,” focusing on the Samsung vision of home appliances reinforcing their commitment to advancing the company.
Concluding thoughts: A New Era of Connected Living
Samsung’s home appliances for the year 2025 are a clear indication towards meeting the goal of “AI Home.” The inclusion of AI allows for an increased scope of interaction via screens, voice, and management security. This will change the relationship that consumers have with their appliances as well as with their homes. Samsung is bound to lead the industry due to the innovations they make in the field of connected living.
