Introducing India’s First Scalable Virtual Try-On
AlphaBake, a company positioning itself as a pioneer in the application of generative AI within the fashion industry, has announced the launch of what it describes as India’s first-ever scalable virtual try-on solution specifically designed for a wide range of online clothing brands. This new technology integrates progressive generative AI models with AlphaBake’s proprietary AI workflows to offer consumers what is intended to be an extremely intuitive and realistic try-on experience directly through online platforms.
Intuitive and Realistic Try-On Experience
The technology allows customers to easily upload their personal photos and, almost immediately, visualize how specific clothing items would appear on them. A notable feature highlighted is the ability to see these virtual try-ons under a variety of simulated real-life lighting environments, including indoor settings, outdoor light, and conditions throughout the day or at night, adding a layer of realism to the digital experience.
Commercial Rollout and Initial Results
The AI-driven solution has already moved beyond the development phase and has been commercially rolled out with several brands, including Jade Blue, Prashanti Sarees, and Maatshi. Initial results gathered from these early implementations are reportedly emphasizing a noteworthy impact on consumer behavior and engagement.
Impact on Engagement and Sales
According to the data, approximately 40 percent of virtual try-ons performed using the technology are shared by users on social media platforms, suggesting a high level of user satisfaction and a viral marketing effect for the brands. Furthermore, a significant 15 percent of these virtual try-ons have reportedly led directly to items being added to a customer’s shopping cart, indicating a clear influence on purchasing intent.
Benefits for Brands
This sophisticated application of technology is presented as providing multiple benefits for the brands adopting it, including boosting brand revenue, cutting customer acquisition costs by enhancing conversion and engagement, and augmenting brand visibility at the crucial top of the sales funnel through social sharing.
Redefining Online Shopping Engagement
Krishna Sumanth, CEO and founder of AlphaBake, commented on the impact of virtual try-on technology on the retail landscape. “Virtual try-ons are redefining the way consumers engage with online shopping,” Sumanth stated, highlighting the transformative potential of the technology.
Blending Digital Innovation with Real-World Experience
He described the solution as representing “a real blend of digital innovation with real-world experience,” underscoring how the technology bridges the gap between the virtual and physical aspects of trying on clothes.
Ambitious Goal for Global Adoption
Looking towards the future and the company’s ambitious goals, Sumanth added, “Our main goal is to enable a trillion virtual try-on experiences internationally within the next three years,” setting a clear and substantial target for the widespread adoption and use of their technology on a global scale.
Brand CEO Praises Technology
Anand Krishnamoorthy, CEO of Prashanti Sarees, one of the brands that has commercially rolled out the AlphaBake software, offered his perspective on its effectiveness. Krishnamoorthy welcomed the software, describing it as a “game-changer” for his brand’s online presence and customer interaction.
Realism and Seamless Interface Highlighted
He specifically praised the technology for its realism, noting how accurately it depicts clothing on the user, and for its seamless interface, suggesting that the user experience is smooth and intuitive. His endorsement from the perspective of a brand utilizing the technology provides a real-world validation of AlphaBake’s claims regarding the solution’s capabilities and impact on the online fashion retail experience.
Poised for Evolution in Online Retail
The successful initial rollout and positive feedback from adopting brands suggest that AlphaBake’s virtual try-on technology is poised to play a significant role in the ongoing evolution of online fashion retail, enhancing customer engagement and driving commercial results through the power of generative AI.
