In a bold fusion of art, technology, and national heritage, LG Philippines has partnered with the National Museum of Natural History to unveil a pioneering digital exhibit that redefines how history and culture are experienced. Titled Fragments, the month-long exhibition launched at the Ayala Reception Hall is powered entirely by LG’s OLED AI TVs, breathing vivid life into the Philippines’ geological and cultural stories through immersive motion graphics.
The collaboration marks a significant step in bridging digital media and traditional institutions, with LG’s cutting-edge display technology serving as the canvas for renowned artist Isaiah Cacnio’s latest works. Known for his dynamic style and emotive storytelling, Cacnio becomes the first digital and motion graphics artist featured by the National Museum, highlighting the growing prominence of new media in Philippine art.
A Digital Story of the Earth and the Islands
Fragments showcases three striking pieces Where Fire Begins, Stories in Stone, and What Breaks, Flows each offering a multimedia interpretation of the Earth’s history and the Philippines’ unique natural evolution. These digital artworks, viewed through the lens of science, emotion, and culture, reinterpret the story of the archipelago in a way that is both modern and deeply rooted in heritage.
“It’s a great honour to be one of the few artists to use LG OLED for art, joining global artists like Refik Anadol, Steve Harrington, and many others,” said Cacnio. “New media and digital art are growing internationally, and I’m proud to be the first artist from the Philippines to take part in this movement.”
LG’s OLED AI TVs serve not just as a platform for display but as part of the artistic medium itself, showcasing their ability to deliver exceptional depth, colour, and realism. Through the global platform LGOLEDArt.com, the brand continues to promote digital creators worldwide, solidifying its position at the forefront of the immersive art movement.
Technology as a Cultural Enabler
Beyond the exhibit, LG Philippines has further cemented its commitment to education and culture by donating over ₱500,000 worth of advanced display technology to the museum. The contribution includes LG StanbyME units, TVs, and monitors tools that enhance the way visitors interact with and learn from museum exhibits.
This is not LG’s first engagement with the National Museum. The brand’s involvement dates back to its donation during the museum’s opening in 2018, followed by continued support of other branches such as the National Museum of Fine Arts. This latest collaboration reflects LG’s ongoing mission to enrich communities by integrating state-of-the-art technology into public educational and cultural institutions.
Director-General Jeremy Barns, CESO III, of the National Museum of the Philippines, expressed gratitude and highlighted the importance of innovation in preserving history. “We are increasingly expected to be dynamic, engaging, and responsive places where knowledge is not only preserved but brought vividly to life, often with the help of multimedia visuals and presentations,” Barns said. “This donation enables us to do more and do better in bringing our Filipino heritage, our Filipino stories, to life.”
Elevating Museum Experiences with Smart OLED Innovation
During the exhibit launch, LG representatives also showcased the capabilities of their latest OLED AI TVs. Visitors were introduced to features like voice-responsive remotes, AI-enhanced viewing experiences, and customisable interfaces that adapt to user preferences. The demonstration emphasised LG’s pursuit of user-centred innovation and how their products go beyond entertainment into education and cultural expression.
Mayan Salapantan, LG Philippines’ Head of Corporate Marketing, underscored the larger mission: “By integrating LG OLED TVs where cutting-edge technology meets timeless artistry, we create immersive experiences that connect people to our nation’s cultural treasures. With LG, you’re connected to a world of vibrant colours, positivity, and optimism.”
Bridging the Past and Future Through Art
As the exhibit Fragments continues to draw visitors throughout the month, it stands as a testament to the powerful synergy between tradition and technology. Through partnerships like this, the future of museums in the Philippines is being reimagined not as static repositories of the past but as dynamic, multisensory spaces that honour history while embracing the tools of tomorrow.
With LG at the forefront and Filipino artists like Isaiah Cacnio leading the charge, the digital transformation of cultural storytelling is well underway and the nation’s heritage has never looked more vivid.
