David Sterling
Dax Sterling is a seasoned business strategist who has successfully "exited" three tech startups, including a logistics platform acquired by a global retail giant. With an MBA from INSEAD and over 20 years in the trenches of the startup ecosystem, Dax has experienced every phase of the business lifecycle—from seed-round pitching to post-merger integration. He now serves as a private consultant for "Scale-Up" companies looking to break the $100M revenue barrier.
Dax’s writing focuses on operational excellence, leadership psychology, and lean methodology. He is known for his "No-BS" approach to management, often challenging popular "hustle culture" tropes with sustainable, data-driven growth strategies. As a mentor at several prestigious accelerators, Dax has a pulse on the next generation of disruptive business models. He is a frequent contributor to Harvard Business Review and a sought-after speaker on the topic of "Resilient Leadership." In his columns, Dax shares first-hand lessons from his own failures and successes, providing a roadmap for aspiring founders and corporate executives alike. He believes that the heart of any successful business is its culture, and he writes extensively on how to build high-performance teams in a remote-first world.