Bitcoin Treasury Strategy: ZOOZ Power Embraces Digital Assets

Bitcoin Treasury ZOOZ Power’s Bold New Direction

ZOOZ Power Ltd., a company already dual-listed on Nasdaq and TASE, has announced a groundbreaking shift in its financial strategy, embracing a Bitcoin Treasury Reserve. This significant move is underpinned by a substantial $180 million private placement, or PIPE, with a consortium of accredited institutional investors. This strategic pivot positions ZOOZ to become the first Nasdaq and TASE dual-listed entity to incorporate Bitcoin into its treasury, offering investors unique exposure to the burgeoning digital asset space.

The private placement, which is contingent on shareholder approval, involves the sale of 180 million ordinary shares and pre-funded warrants at a purchase price of $1.00 per ordinary share. This initiative marks a notable moment, representing the largest offering by a non-US-listed company to launch a digital asset treasury strategy.

Strategic Investment Fueling Digital Asset Holdings

The $180 million private placement has attracted a diverse and influential group of strategic investors, including prominent names in the cryptocurrency and venture capital sectors such as Pantera Capital, FalconX, Arrington Capital, UTXO Management, and ATW Partners. Additionally, prominent Israeli investor Alex Rabinovitch has participated, underscoring the broad appeal and confidence in ZOOZ’s new direction.

This capital infusion is specifically designed to enable ZOOZ to execute its Bitcoin treasury strategy effectively. The company anticipates utilising approximately 95% of the net proceeds for its Bitcoin holdings, after settling approximately $3 million in outstanding promissory notes, with the remaining portion allocated for general corporate purposes. This focused deployment of capital highlights ZOOZ’s commitment to building a robust digital asset reserve.

New Leadership Driving Innovation and Growth

ZOOZ Power has appointed Jordan Fried as Chief Executive Officer and Director, effective July 31st. Fried, a seasoned technology entrepreneur and investor, will implement the company’s digital asset treasury strategy. With his background as a founding member of Hedera Hashgraph, Fried is well-suited for this innovative venture.

Erez Zimerman will continue to lead ZOOZ Power’s core business of flywheel-based advanced solutions, focusing on power booster and energy management systems globally. The board has also added Todd Thomson, former Citigroup CFO and CEO of Citigroup’s Global Wealth Management and Alternative Asset divisions, and Samer Haj-Yehia, former Executive Chairman of Bank Leumi. The company’s annual shareholders’ meeting will also see nominations for John Christodoro, who has served on boards of major companies like PayPal and eBay, and Jonas Grossman, co-founder and president of Chardan.

Why Bitcoin Is a Strategic Asset for Future Resilience

Incoming CEO Jordan Fried articulated the rationale behind integrating Bitcoin into ZOOZ’s treasury, stating that the company intends to “leverage every resource available to a dual-listed entity to scale its Bitcoin holdings.” This strategy is designed to signal to crypto-native and innovation-focused stakeholders that ZOOZ is forward-thinking, viewing its treasury as a “strategic asset that drives growth, stability, and differentiation.” The decision is rooted in Bitcoin’s historical performance, which has delivered an impressive approximately 82% Compound Annual Growth Rate (CAGR) over the past decade.

Avi Cohen, Executive Chairman of ZOOZ, echoed this sentiment, emphasising the “significant milestone” this pivot represents. He highlighted ZOOZ’s unique position as the first Nasdaq and TASE dual-listed company to hold Bitcoin, asserting that this move positions them “at the forefront of financial innovation while strengthening our financial resilience.” As the global financial infrastructure continues to evolve, ZOOZ believes in the transformative potential of digital assets as a growth opportunity, aligning the company with a digital future and aiming to significantly enhance long-term shareholder value.

Funding the Future Allocation of Private Placement Proceeds

ZOOZ has announced two private placements, with the primary $180 million PIPE expected to close soon after shareholder approval. The majority of the net proceeds, approximately 95%, will be used for the Bitcoin treasury strategy, demonstrating the company’s commitment to building its digital asset reserves. Additionally, an initial $5 million private placement is expected to close on July 31, 2025, involving the sale of 2.5 million ordinary shares and pre-funded warrants at $2.00 per share. These securities are not registered under the Securities Act of 1933 or any applicable state securities laws, and the company has entered into registration rights agreements to facilitate future resale.

Shareholder Approval Paving the Way Forward

The successful execution of the $180 million private placement and the full implementation of the Bitcoin treasury strategy are subject to a crucial shareholder vote. This meeting, expected to take place on or around September 8, 2025, will address several key items. Shareholders will be asked to approve the terms of the PIPE, an amendment to the company’s articles of association to increase the number of authorised shares, the election of two new directors, and various other related matters. This democratic process ensures that the company’s strategic direction has the full backing of its ownership.

Dual Focus EV Charging and Digital Gold

While embarking on this innovative Bitcoin treasury strategy, ZOOZ Power remains committed to its core business as a leading provider of flywheel-based power boosting and energy management solutions. These solutions play a critical role in accelerating the deployment of ultra-fast electric vehicle (EV) charging infrastructure by overcoming existing grid limitations. The company’s innovative approach positions ZOOZ as both a pioneer in sustainable, high-performance EV charging and a forward-thinking capital allocator.

Shareholders are expected to benefit from long-term, asymmetric upside through direct exposure to Bitcoin, widely regarded as digital gold, while ZOOZ’s core flywheel technology continues to drive growth, efficiency, and environmental sustainability across global charging networks. This dual focus aims to provide both stability through digital assets and continued growth in the green energy sector.

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IMPORTANT NOTICE

This article is sponsored content. Kryptonary does not verify or endorse the claims, statistics, or information provided. Cryptocurrency investments are speculative and highly risky; you should be prepared to lose all invested capital. Kryptonary does not perform due diligence on featured projects and disclaims all liability for any investment decisions made based on this content. Readers are strongly advised to conduct their own independent research and understand the inherent risks of cryptocurrency investments.

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