Samsung Electronics, the number one TV manufacturer in the world for the past 19 years, has started its 2025 Tech Seminars in Frankfurt, Germany, showcasing parts of their AI-assisted future of home entertainment. From March 18 to 19, specialists and media representatives will attend to witness new developments that alter the way we have come to know and experience television.
AI Insights: Future AI Incorporations Into Samsung Products Section
In Samsung’s ongoing efforts to embrace AI technologies, the company features new developments that are aimed at improving user interaction with devices through Vision AI in the 14th Tech Seminar. This system aims to enhance the personalization and simplification of user interactions, improving the experience with features like Click to Search, Live Translate, and “Quick Remote,” which enables smartphones to function as advanced remotes.
Enhancing work efficiency by controlling devices through one keyboard and mouse is the ability to multi-control, which, alongside storage share to streamline file access between Galaxy phones and the TV, allows users to fully integrate their devices into a single, intuitive home ecosystem.
Picture Perfect: The Height of Both OLED and Neo QLED Quality.
Rest assured, the “Glare Free 2.0” feature will be included in Samsung’s 2025 OLED TVs, eliminating off-angle reflections and providing stunningly clear visuals. Details refinement, vivid scaling, contrasts, brightness, and intensity are achieved through the “NQ4 AI Gen3 Processor,” “AI Upscaling,” “OLED HDR” technology, and 128 embedded neural networks.
Alongside the newly incorporated ‘AI Motion Enhancer,’ a long-requested feature available on 4K TVs, the 2025 Neo QLED 4K also comes equipped with advanced local dimming for improving HDR precision and deepening black levels. ”Ultra-smooth visuals for action-packed content and sports are now attainable on 4K TVs with the previously 8K-exclusive feature, ‘AI Motion Enhancer.’
Lifestyle Reimagined: Pure Blending of Design and Technology.
Samsung continues to innovate their Lifestyle TV portfolio by merging home personalization tech with Samsung tailored aesthetics. The Frame Pro works with over 3,000 digital artworks offered via Samsung Art Store, allowing users to shift their TV to gallary mode, while Mini-LED Local Dimming enhances brightness and esthetics of the television. The addition of Wi-Fi 7 enables more sophisticated cleaner setups.
Ideal for gaming, the Premiere 5 employs unprecedented compact touch interactive projection for education and home entertainment. Its unrivaled design and projection versatility allow for immersive classroom and home theater experiences.
Sound Disruption: Eclipsa Audio and Immersive Sound
With Samsung’s “Eclipsa Audio,” the company sets a new mark in the audio industry with IAMF 3D sound technology created in partnership with Google. This innovative system enhances the capabilities of spatial sound by taking into account environmental reflections, thus providing deep immersion in sound. Participants of the 2025 Tech Seminar were among the first to experience Eclipsa Audio and its integration with Samsung’s new soundbars.
“At Samsung, we’re committed to creating smarter and more connected devices,” said Benjamin Braun, Chief Marketing Officer at Samsung Europe. “Whether it’s Vision AI optimizing the TV settings, using AI-powered services to streamline search or home management, we’re demonstrating how technology can be more personal and intuitive.”
After the Frankfurt event, Samsung will continue the Tech Seminar tour in Southeast Asia and Latin America, showcasing innovations powered by AI to a wider audience before the products are launched to the market.
