Apple has been named the world’s most valuable brand, according to Kantar’s latest global BrandZ ranking for 2025. The technology giant achieved a total brand value of $1.3 trillion, representing a significant increase of 28% compared to its value in 2024. This valuation places Apple at the top of the global list and accounts for…
Big Tech’s Icons May Not Last Forever Once untouchable, Silicon Valley’s most iconic products are beginning to show signs of wear. At recent antitrust trials, executives from Meta, Google, and Apple offered rare and candid admissions: the services and devices that built their empires may be losing their grip on users. In courtrooms that typically…
Apple is venturing into territory previously confined to the realm of science fiction, announcing a partnership with New York-based startup Synchron that aims to allow users to control iPhones, iPads, and even the Vision Pro headset using only their thoughts. This ambitious goal is particularly focused on providing enhanced accessibility for individuals with restricted mobility.…
Apple’s forthcoming iPhone lineup, the iPhone 17 series, may potentially be priced higher than the current iPhone 16 series. The new series is expected to launch in September. Updated designs and enhanced functionalities are cited as potential factors for this anticipated price increase. While recent trade tensions between the United States and China were initially…
Emerging technologies in artificial intelligence could bring the iPhone’s prominence to an end within the next decade, as per MacRumors. This perspective arrives from an Apple executive suggesting speculations concerning the flagship product in the face of rapidly changing technology. Future of the Smartphone Eddy Cue, Apple’s Senior Vice President of Internet Software and Services,…
Change in the Use of Google Search Engine h2 Google’s search engine has been a go-to for internet searches for billions of people worldwide for as long as anyone can remember; emerging technologies appear to be shaking the paradigms that have long existed. An observer apple executive calls out a new trend showing a different…
According to what Bloomberg’s Mark Gurman reported, Apple is said to be gearing up to release new 14-inch and 16-inch MacBook Pro models later this year, which will be powered by the new M5 Apple Silicon processors. This is part of Apple’s continued strategy of updating its Mac lineup with newer silicon technology. While it…
Mobile app developers and digital commerce are affected by the recent judgment from a U.S. federal appeals court. The court ruled against Apple’s over 30% compulsory ‘in-app purchase’ commission or “Apple Tax,” levied on all applications used on the Apple ecosystem. The Apple courts Apple will now enable app developers to incorporate hyperlinks to external…
As part of the PMC “Hoppy Eggstravaganza,” all Power Mac Center, The Loop, and Mobile Care locations, both online and physical, will be offering discounts, giveaways, and holiday-themed engagements meant to enhance the holiday spirit. The United States’ foremost Apple Partner Power Mac Center (PMC) is granting Easter offers nationwide that PMC-branded stores will never…
Apple is assumed to follow their pattern of releasing new products, which means they are likely to reveal the Apple Watch Series 11 alongside the iPhone 17 in September of 2025. However, there is some speculation about the blood pressure monitoring feature and how usable it might be internationally. Given previous controversies, the impact of…
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