Apple Leads as World’s Most Valuable Brand in 2025 Ranking

Apple Leads as World’s Most Valuable Brand in 2025 Ranking

Apple has been named the world’s most valuable brand, according to Kantar’s latest global BrandZ ranking for 2025. The technology giant achieved a total brand value of $1.3 trillion, representing a significant increase of 28% compared to its value in 2024. This valuation places Apple at the top of the global list and accounts for…

Tech Giants Face a Turning Point as Google, Meta, and Apple Confront Their Own Obsolescence

Tech Giants Face a Turning Point as Google, Meta, and Apple Confront Their Own Obsolescence

Big Tech’s Icons May Not Last Forever Once untouchable, Silicon Valley’s most iconic products are beginning to show signs of wear. At recent antitrust trials, executives from Meta, Google, and Apple offered rare and candid admissions: the services and devices that built their empires may be losing their grip on users. In courtrooms that typically…

Apple's Thought-Controlled iPhone Tech Sparks Excitement and Privacy Fears

Apple’s Thought-Controlled iPhone Tech Sparks Excitement and Privacy Fears

Apple is venturing into territory previously confined to the realm of science fiction, announcing a partnership with New York-based startup Synchron that aims to allow users to control iPhones, iPads, and even the Vision Pro headset using only their thoughts. This ambitious goal is particularly focused on providing enhanced accessibility for individuals with restricted mobility.…

Apple iPhone 17 Series Could See Price Increase, Reports Suggest

Apple iPhone 17 Series Could See Price Increase, Reports Suggest

Apple’s forthcoming iPhone lineup, the iPhone 17 series, may potentially be priced higher than the current iPhone 16 series. The new series is expected to launch in September. Updated designs and enhanced functionalities are cited as potential factors for this anticipated price increase. While recent trade tensions between the United States and China were initially…

Apple Executive Speculates iPhone Could Become Obsolete in 10 Years

Apple Executive Speculates iPhone Could Become Obsolete in 10 Years

Emerging technologies in artificial intelligence could bring the iPhone’s prominence to an end within the next decade, as per MacRumors. This perspective arrives from an Apple executive suggesting speculations concerning the flagship product in the face of rapidly changing technology. Future of the Smartphone Eddy Cue, Apple’s Senior Vice President of Internet Software and Services,…

Appeals Court Strikes Down Apple's 30% 'Apple Tax' on In-App Purchases, Providing Crypto Relief

Appeals Court Strikes Down Apple’s 30% ‘Apple Tax’ on In-App Purchases, Providing Crypto Relief

Mobile app developers and digital commerce are affected by the recent judgment from a U.S. federal appeals court. The court ruled against Apple’s over 30% compulsory ‘in-app purchase’ commission or “Apple Tax,” levied on all applications used on the Apple ecosystem. The Apple courts Apple will now enable app developers to incorporate hyperlinks to external…

Power Mac Center's Easter Egg Hunt Tech Treats and Sweet Deals Abound

Power Mac Center’s Easter Egg Hunt: Tech Treats and Sweet Deals Abound

As part of the PMC “Hoppy Eggstravaganza,” all Power Mac Center, The Loop, and Mobile Care locations, both online and physical, will be offering discounts, giveaways, and holiday-themed engagements meant to enhance the holiday spirit. The United States’ foremost Apple Partner Power Mac Center (PMC) is granting Easter offers nationwide that PMC-branded stores will never…

Apple Watch Series 11 Unpacking the Rumors of Future Smartwatch Innovations

Apple Watch Series 11: Unpacking the Rumors of Future Smartwatch Innovations

Apple is assumed to follow their pattern of releasing new products, which means they are likely to reveal the Apple Watch Series 11 alongside the iPhone 17 in September of 2025. However, there is some speculation about the blood pressure monitoring feature and how usable it might be internationally. Given previous controversies, the impact of…